David Tuite

You Have No Idea Who your Target Customer Is

How to tell if you’re making the mistake of not knowing who your target customer is.

Everything I Learned Launching an Email Course in One Day

Determined to get on the email marketing bandwagon but lacking in experience or time, I decided I was going to create and launch my first email course in one day. This is what I learned while accomplishing that goal.

How Groove’s Email Copy Makes Their Posts Go Viral

How Groove (a SaaS customer support company) write emotional email copy which engages their subscribers and drives them to share their blog posts.

4 Tips For Accurate Funnel Analysis

When integrating a funnel metrics service, it is actually relatively easy to make mistakes which could render your whole analysis invalid. Often without anyone suspecting that anything is wrong.

Here’s 4 tips to make your funnel integration smooth and accurate.

A/B Testing with Split in Ruby on Rails

Split is a great library and a joy to use. There are a couple of small things you can do to keep your controllers clean and your users happy.

Here’s three things I found made Split even easier to use for A/B testing.

SQL for Cohort Analysis: Joining with Payments

Part 2 of a series which walks through all the SQL commands you need to perform a valuable cohort analysis of your users.

This part teaches you the SQL you need to merge data from the payments table with the activation date of the user who made each payment.

Google Probably Thinks Your Blog is About Disqus

I got a shock when I used Google Webmaster Tools to check which keywords Google thought were the most significant on this blog. Google thought that I was primarily writing about the commenting plugin Disqus. Luckily, I was able to diagnose and fix the situation.

Programming, Marketing and Startup stuff