How to tell if you’re making the mistake of not knowing who your target customer is.
Determined to get on the email marketing bandwagon but lacking in experience or time, I decided I was going to create and launch my first email course in one day. This is what I learned while accomplishing that goal.
How Groove (a SaaS customer support company) write emotional email copy which engages their subscribers and drives them to share their blog posts.
When integrating a funnel metrics service, it is actually relatively easy to make mistakes which could render your whole analysis invalid. Often without anyone suspecting that anything is wrong.
Here’s 4 tips to make your funnel integration smooth and accurate.
Split is a great library and a joy to use. There are a couple of small things you can do to keep your controllers clean and your users happy.
Here’s three things I found made Split even easier to use for A/B testing.
Part 2 of a series which walks through all the SQL commands you need to perform a valuable cohort analysis of your users.
This part teaches you the SQL you need to merge data from the payments table with the activation date of the user who made each payment.
I got a shock when I used Google Webmaster Tools to check which keywords Google thought were the most significant on this blog. Google thought that I was primarily writing about the commenting plugin Disqus. Luckily, I was able to diagnose and fix the situation.
Part 1 of a series which walks through all the SQL commands you need to perform a valuable cohort analysis of your users.
Once you’ve read this, you easily be able to extract a nicely formatted activation date for each user in your database.
People don’t seem to like the new Gmail interface. I, on the other hand, love it. Here are the reasons why I think the new Gmail is awesome and productive.
A comprehensive and easy to follow walkthrough showing how to track Google Analytics events in Ruby.